Privacy Policy

Privacy Notice

Electronic Call Handling Operations Ltd (ECHO) is incorporated in England & Wales and acts as a ‘not for profit’ industry body set up to facilitate the automation the call handling of alarm messages from ARCs to blue light services. As a responsible industry body, we are committed to protecting your privacy and protecting any data that we collect concerning you. This notice, together with our Terms of Use, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. 

Please read this Privacy notice carefully and ensure that you understand it. Your acceptance of our Privacy notice is deemed to occur upon your first use of our website - and by use of our services.

This Privacy notice applies only to your use of and ECHO’s services. Our website contains links to other websites. Please note that ECHO has no control over how your data is collected, stored, or used by other websites and advise you to check the privacy policies / notices of any such websites before providing any data to them.

How we collect Information

We may collect any or all of the information that you give us through any means, including but not limited to: filling in forms on this website, by corresponding with us by phone, e-mail or otherwise, subscribing to our services or attending our events. Depending on the type of transaction you enter into we may collect your name, business name and address, business telephone number and business email address.

Data collected in the UK is held in accordance with the Data Protection Act (DPA), which incorporates the General Data Protection Regulation (GDPR). All reasonable precautions consistent with good industry practices are taken to prevent unauthorised access to this information. This safeguard may require you to provide additional forms of identity should you wish to obtain information about your account details

Information we collect about you when you visit our website

Automatically Collected Site Usage Data

General note: To facilitate the operation of a website, certain information is collected automatically from or about you in connection with your visit to the website or the device you are using to access the website. Servers may automatically gather site usage information (for example your IP address, information about your web browser, your device, your location (subject to consent), shopping, browsing and other such activities).


Like many companies, we use cookies and other similar technologies to collect, store and track information about your Site usage. This information helps us to provide, operate, improve and personalise our Sites.

What are Cookies?

Cookies are small files of letters and numbers. These files are stored on the hard drive of the device you are using, be it a PC, mobile phone, or tablet. These letters and numbers are used to allow a website to remember certain bits of information; so that the user experience can be improved next time you visit.

By using our website you agree that we may store and access cookies on your device in accordance with this Privacy Policy.

How we use Cookies

When you visit our website it is likely we will create cookies which are stored on your device. For the duration of your 'session' on our website these cookies help us to deliver the correct information and ensure you only have to enter required information once, thereby improving your browsing experience.

We also use web analytics to understand how many people have visited our website, what they have looked at and how they found us etc. This gives us a better understanding of how our website is working. All data accrued cannot be used to identify personal information and merely gives us a general idea of how our website performs.

This overview of the type of cookies we use is based on categories outlined by the International Chamber of Commerce, in the ICC UK Cookie Guide. Some cookies may appear in multiple categories.

Category 1: strictly necessary cookies
These cookies are necessary for the website to function. By disabling these cookies, some aspects of a website will either not work, or not work properly, such as secure logins, location services, and e-commerce functionality.

Category 2: performance cookies
These cookies gather information to help improve the day to day performance of a website. By analysing data collected we can enhance popular pages, fix bugs and error messages etc. All data is based on totals and averages and is strictly anonymous. For example we use Google Analytics, which creates several first-party cookies. The data that Google collects is kept strictly private and confidential and won't be shared with anyone else. We don't feel that Google Analytics is a breach of privacy as we are merely aggregating the data survey. The information that is collected is used to understand website trends and performance.

Category 3: functionality cookies
These are cookies which provide a 'memory' for the website, this enables the website to remember any personal choices you make (for example, your username, language or geographic location). A website may provide local weather reports, traffic updates and other similar localised information. These cookies are also used to remember changes you may make to text sizes, fonts and other customisable elements of the website. The information these cookies collect may be made anonymous and can't track activity on other websites.

Category 4: targeting cookies or advertising cookies
We nurture the use of social media websites and believe sharing is a key part of how people access new information. Social media networks are a popular way of doing this. To enable people to share information via popular social media, our website may have functionality allowing this type of activity.

The owners of social media websites may place cookies on users' devices and they will have their own cookie policies. We have no control over these companies' cookies policies.

These cookies are used to analyse and report on pages of that have been viewed by visitors, who have followed links from our email marketing campaigns. This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.

How to turn off cookies

Most web browsers enable you to decline or block cookies (check the “Help” or “Settings” menus of your browser to learn more). It is your right to decline cookies however doing so may disable certain features within our website(s) and compromise your experience.

Disclosing Information

We do not disclose any personal information obtained about you from this website to third parties except when we need to do so in order to conduct our business and complete necessary transactions. We may also use the information to keep in contact with you and inform you of developments associated with our organisation. You will be given the opportunity to opt-out from any mailing list or similar device. If at any time in the future we should wish to disclose information collected on this website to any third party, it would only be with your knowledge and consent.

We may from time to time provide information of a general nature to third parties – for example, the number of individuals visiting our website or completing a membership form, but we will not use any information that could identify those individuals.

 Information Use and legal basis for processing

We use the information collected primarily to process the task for which you requested of us either via the website or through any other communication. We may also send communications to you on, including but not limited to, invitations to our events and webinars, ECHO news, industry insights, new products/services and our latest content (whitepapers, standards, guides, reports, infographics, videos and case studies). At any time, you can stop receiving emails from us using the link contained in the email. If you don’t have an email from us to hand or have received other communications and want to opt out, simply email us at and we will update our data.

For our service providers the legal basis for the processing of personal data is contract. For other users it will be our legitimate business interests, described in more detail below, although we may also rely on consent for specific uses of data.

• We will rely on contract if we are negotiating or have entered into a service contract with you
• We will rely on legal obligation if we are legally required to hold information on you to fulfil our legal obligations
• We will in some circumstances rely on consent for particular uses of your personal data that you have consented to (e.g. by subscribing to emails)

Our Legitimate Business Interests

We are an organisation that represents a broad range of clients in the private security sector. Our services benefit our members and the wider public by providing a forum in which new ideas and best practice can be disseminated to members and the general public.

Our legitimate interest in processing personal data is to generate interest in the private security industry as well as offering membership opportunities to prospective security organisations. In order to support our existing members and to maintain, expand and develop our membership we need to record the personal data of prospective and member contacts. Our marketing messages comply with the law, make no attempt to mislead or deceive members, and generally are a benefit to society.


Should we want or need to rely on consent to lawfully process your data we will request your consent orally, by post, by email or by an online process for the specific activity we require consent for and record your response on our system. Where consent is the lawful basis for our processing you have the right to withdraw your consent to this particular processing at any time.

Where we store and process your personal data

Your data will only be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Retention of data

We understand our legal duty to retain accurate data and only retain personal data for as long as we need it for our legitimate business interests and that you are happy for us to do so. We run routine data cleansing to remove data that we no longer have a legitimate business interest in maintaining. 

Access to data and your rights

The General Data Protection Regulation gives you the right to access information held about you. We also encourage you to contact us to ensure your data is accurate and complete. You have the right to ask us not to process your personal data. For further information about your rights or if you want to make a complaint about the way we have processed your information, you can contact the ICO who oversee data protection law – 

If you would like to access the data we hold about you, withdraw consent or exercise your ‘right to be forgotten’, please email 

Changes to this privacy notice

Any changes to our Privacy notice will be placed here and will supersede this current version. We will take reasonable steps to draw your attention to any changes in our notice and you will be deemed to have accepted the terms of the latest Privacy notice on your first use of the website following the alterations. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval. This notice is effective from 1st August 2018.

Contacting Us

If you have any questions about our Privacy notice, or if you want to know what information we have collected about you, please email us at can also correct any errors in that information or require us to remove your details form any list under our control.

Registered Office: 
Electronic Call Handling Operations Ltd 
Anbrian House 
1 The Tything 
WR1 1HD 
United Kingdom

Company Registration No. 10932318

Tel: +44 (0)1905 342020